If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos. So with this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising. But the good news for you is that you don’t need to flood thousands of dollars in YouTube advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs that you need to drive customer acquisition through YouTube.
Why Influencer Marketing ?
At its most basic, Influencer Marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. The main difference is that the results of the campaign are usually collaborations between brands and influencers.
“Customers believe other customers more as other businesses. That’s why brands are increasingly working with influencers. The most important thing: authenticity and good storytelling”
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video and influencers have become on every platform and channel. It’s no longer just one piece of your overall plan. Video needs to play a central role in your outreach and campaign efforts.
We are experts in Influencermarketing!
Techmagnet was founded by Stefan Warecka when he still studied mechanical engineering on the technical university of Vienna. He always was passioned about technology and wanted to share his knowledge with the community. Soon his channel grew to one of the biggest european Tech-Youtube Channels called “Techmagnet” (Click here to view)
One of the best ways to reach today’s busy customers is through the use of influencers who can help get your brand’s story out. Influencers have a large, highly engaged audience of consumers who are likely to pay close attention to brand mentions. Through the use of techniques like reviews and product testimonials, you can get your brand story in front of customers who might not have otherwise known about you. However, even with an influencer’s broad audience, it’s important toin your brand storytelling.
The Story behind TechMagnet
Steven started with youtube back in 2012 when he was still studying mechanical engineering. He was always very passionate about technology and used to be the “geek” in his class. He always wanted to improve things and he was constantly reverse engineering and modding technical products. He decided to start making videos to show people how to fix their broken smartphones and mod their consoles. It didn’t take alot of time until his first videos about smartphone repairs and console modding went viral. Within the first year his old channel called “ITXtutor” reached 20.000 Subscribers and a several million views. After this inital success he decided to dedicate his life to YouTube and the TECH-Community. Within the first 5 Years he reached over 200.000 Subscribers and could build up a huge fanbase of tech-interested viewers. Soon alot of big brands like Huawei, Sony, Blackmagicdesign, LG, Google and many more started to discover his channel and wanted to work with him. Since then Techmagnet became an important part of the Tech Community and Steven is very dedicated to act as a testimonial for their brands and showcase new technologies to his viewers. Right now Techmagnet is one of the biggest european Tech-Channels with very good engagement and grow.
We are helping you with Videomarketing and Influencers.
Due to our large network of influencers and experience in influencer- and videomarketing, we are able to help your company or brand with advertising on YouTube. We offer Videoproduction for your own socialmedia channels, advertising on Techmagnet and other socialmedia channels or we can help you to find the right influencers for your company / brand.
You need content for your own social media channels or your website ? Our videos generate leads, go viral, inspire trends on social media, increase landing page conversions and make candidates clamour to apply for jobs.We are producing videos with impact.
Do you want more visibility for your brand? Let our digital marketing experts launch campaigns for your target audience. Be a leader in your niche and leave your brand’s mark in the digital world. We help you to run successful digital campaigns.
Great content is engaging, original, shareable and linkable, but for maximum impact online it also needs to be part of a plan. We can help you with planning, executing and running your content marketing campaign.